Mind mapping is a simple visual brainstorming technique. How would you describe mind mapping to someone who's never used the technique before? We recently chatted with Markus about how creators can use mind mapping to make better content. “This was 14 years ago and today, I am still working on it - together with a team of 10 people.” Mind mapping worked so well for Markus that he eventually scrapped his original app idea and started developing MindNode. Mind mapping best fit how my brain works ,” he says. “Out of this frustration, I started to look into techniques to sort my ideas and find focus. While developing an app, Markus found that although he had tons of ideas, he wasn’t making any progress. He recalls the first time he realized what a powerful tool mind mapping could be. Markus Müller-Simhofer, founder of the digital mind mapping app MindNode, saw major changes when he started visualizing his creative process. That’s why some people use mind mapping, or visual brainstorming, to stay on top of their game. And even when we’re in the creative zone, our brains can sometimes get too overloaded and overwhelmed to actually get anything done. Great ideas and inspiration don’t come easily on command, or in any organized way.
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